Beyonce has teamed up with Pepsi for a deal worth an estimated $50 million. According to the New York Times, the multi-year deal goes beyond the standard TV and print ad deal; it also allows Pepsi to collaborate with Bey on any creative project she chooses.
Back in 2002, Beyonce teamed up with Britney Spears and Pink for a Pepsi commercial and will do her own this time for 2013.
This deal with Pepsi is just one of the major projects Beyonce has lined up to launch her as-yet-untitled new album, due in 2013. She will perform as the halftime entertainment at Super Bowl XLVII on February 3, and will star in and direct an intimate documentary for HBO on February 16.
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