Jaguar announced at the LA Auto Show that the 2011 XJ luxury sedan will be featured in JAY-Z's next video featuring Swizz beatz, "On to the Next One," from his The Blueprint 3 album. Jaguar showed a 60-second trailer chronicling the XJ's role in the video at their Los Angeles Jaguar XJ launch party at Milk Studios Los Angeles.
"JAY-Z is an icon who has blazed an unprecedented path through music, fashion, business and sports; making his video "On To The Next One" the absolutely right vehicle for the all-new 2011 Jaguar XJ to make its global entertainment industry debut," said Mike O' Driscoll, Managing Director of Jaguar Cars. "Just as the concept of the video speaks to success and the birth of new ideas, all-new XJ is a breakthrough luxury automobile that we designed to elevate the luxury car experience and create a new automotive icon for style and indulgence."The 2011 Jaguar XJ will go on sale in North America in April 2010.
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