Beyonce has signed a deal with Coty Inc. to produce her own perfume.
The fragrance is supposed to be scheduled to launch in spring worldwide in fall 2010.
“For me, fragrance reflects a woman’s attitude and unique sense of style,” says Beyonce in a statement. “While I love various perfumes, I haven’t found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that’s reflective of my inner power.”
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