So the B.E.P. fans were furious about their halftime performace, why? Not because they looked like they were aliens invading our country, but because...........they did not get paid!
In fact, most acts that perform at the Super Bowl aren't paid to do so, according to Forbes.
The reason? These groups stand to gain a lot more from the exposure alone. Last year, a record 106.5 million viewers tuned in to the Super Bowl, and this year's game is expected to exceed that.
“The platform that these artists are given can’t be replicated,”said Paul Swangard, managing director of the University of Oregon’s Warsaw Sports Marketing Center, one of multiple experts who confirmed to Forbes that halftime performances are unpaid.
“It’s a basic financial equation. What would you have to do as a band to have a conversation with a third of the country? I think the arrangement makes a lot of sense.”
Check out the pics...
Even Usher showed up!
...and Slash
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