Just like we’re seeing advertisers trot out Super Bowl ads before the big game, we’re also seeing an increase in the number of ‘Banned’ ads make their Web appearance.
In the past, only a few companies or groups would announce that they were “rejected” by the NFL or network broadcasting the game, but with the availability and wide audiences on YouTube and other video sites, viewers can watch these “banned” ads and the vendors can get their message across without having to pay for the estimated $3 million for 30 seconds price tag of a Super Bowl ad.
For example, already this year we've found five ads from companies or groups that have claimed that their ads were rejected for the Super Bowl - and the resulting publicity from those announcements have generated more than 843,000 views on YouTube alone - and that's just for the 'official' videos - not others embedding or copying the videos for their own channels or videos
Of course, the folks at GoDaddy.com have turned the ‘banned’ ad into an art form. Since 2005, the company has been submitting ads that have sometimes been “rejected” or “too hot for TV.” The company then puts the rejected ads on their own Web sites, and the ones that get approved for the game then ask viewers to head to the Web site to watch the “banned” ones.
This year is no exception – check out some of the "banned" ads below.....
GO DADDY "BANNED" SUPER BOWL AD:
JESUS HATES OBAMA:
According to this Huffington Post article, Fox rejected an ad from the Jesus Hates Obama Web site (a conservative comedy site). The ad features a Jesus bobble-head and President Obama bobble-head looking at each other, with the Obama bobble-head eventually falling into a fishbowl. The ad then touts the merchandise on its Web site.
ASHLEY MADISON:
The web site, which encourages married people to have affairs, claims that their 2011 Super Bowl ad was rejected by Fox.
PETA:
PETA has posted on its official YouTube channel this ad, which may or may not be one that actually got rejected by Fox. This ad is a “behind the scenes” audition sequence for the group’s 2010 ad, which was rejected by NBC.
JOHN 3:16 SUPER BOWL COMMERCIAL:
It’s not just sex that gets broadcasters nervous. Religion advertising is getting some attention too. Fox rejected thIis ad on the basis that it contained “religious doctrine”, says the Fixed Point Foundation on its YouTube site.
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