Leave it to Gaga to cause controversy with a perfume...
Lady Gaga refused to sign a deal to launch her own fragrance with cosmetics firm Coty Beauty unless bosses could find a way to create the world's first-ever black perfume.
She tells Vogue magazine,
"I raised an eyebrow. I didn't really want to do it at first. But I wanted to create a fragrance that somebody who makes fragrances says, 'Well, how did they do that?' And of course, once it smelled so good everyone said, 'Can't we just make it clear so we don't have to explain to people that it won't get on your clothes?'
"I said, 'No. The fragrance is called Fame; it must be black. It must smell enticing. You must want to lick and touch and feel it, but the look of it must terrify you.'"
However, Gaga's innovative ideas caused headaches for the company's research and development team.
Yael Tuil, vice president of Coty Beauty's global marketing department, recalls,
"I was pregnant at that time. I started to sweat on my forehead (when I heard the idea). I said, 'My God! That's impossible! How can we do that?'"
Well they did, and it's coming out this month. "Fame" is said to be the first of its kind to have a black appearance, not just the bottle, but the actual liquid inside the bottle. It's advertised as the “first ever black eau de parfume," and it goes on clear!
Not only does Gaga say she has been recording her new album naked, she even posed naked with her perfume in her new ad...
Check the commercial:
You can purchase Lady Gaga's perfume, "Fame" HERE.
Gaga's fourth album, "Artpop" is set for release in 2013.