Rap mogul Snoop Dogg has made his first big move as a record company executive he has signed "Cypress Hill" to Priority Records.The new creative chairman of the label plans to "open up the doors to new talent as well as turning back time on the old talent - the N.W.As, the The D.O.C.s, the Ice Cubes; the records that made the west coat (of America) what it is", and his first major deal is a big deal.
He says, "I just signed west coast's finest off the east side (of Los Angeles) Cypress Hill."
Snoop and Cypress Hill made the announcement on yesterday’s Lopez Tonight show.
Snoop was handed the reins to Priority Records last year in the hopes that he could help bring the famed West Coast label — which featured artists like N.W.A, Ice Cube and Eazy-E — back to prominence. Snoop didn’t have to look far for his first signing, since Cypress Hill have been rap staples from Los Angeles’ South Gate for over 20 years. Other rockers rumored to be featured on Rise Up include Slash and Linkin Park’s Mike Shinoda.
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